my

evo·lu·tion

1 : a process of change
in a certain direction
2 : the process of working
out or developing

rev·o·lu·tion

1 : a sudden, radical, or
complete change
2 : a fundamental change in
the way of thinking about
or visualizing something

Strategic marketing. Compelling creative. Action-driven appeal.These are values I believe separate a “me too” product or service from one that breaks free to become a viable consumer brand.

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Bill