evo·lu·tion
| 1 : | a process of change in a certain direction |
| 2 : | the process of working out or developing |
rev·o·lu·tion
| 1 : | a sudden, radical, or complete change |
| 2 : | a fundamental change in the way of thinking about or visualizing something |
Strategic marketing. Compelling creative. Action-driven appeal.These are values I believe separate a “me too” product or service from one that breaks free to become a viable consumer brand.
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