Experience

ONE-STOP SHOP

Contains all the resources to delevelop and steward the brand. 		 

INTEGRATED MARKETING TEAM

Managed internally with open collaboration among outside specialists.
 

BRAND AGENCY

Partners with other firms to develop and steward the brand. 		 

COLLABORATIVE NETWORKS

Lead teams come together to achieve business and brand goals.

The Brand Gap


In his book, The Brand Gap, Marty Neumeier clearly captures the essence of Bill's professional journey. If you have not read The Brand Gap or taken advantage of the free online resources (including the slides presented below), you are in for a treat.

Check out Bill's book review here.

 

One Stop Shop

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Brand Agency

Back to Top line

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Integrated Marketing Team

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Collaborative Networks

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My Evolution

Leo Burnett

Market Researcher & Strategic Planner

for one of the world’s leading brand-building agencies.

“Best Advertising in the World Bar None”

www.leoburnett.com

Hanon McKendry

President & Chief Strategic Officer

for area's top brand and marketing communications firm.

“Believing It Can Be Different”

hanon-mckendry.com

Zondervan

Executive Vice President of Marketing

for an international leader in Christian communications and a HarperCollins company owned by News Corporation.

“Live Life Inspired”

www.zondervan.com

 

My Revolution

XLER

President

for a West Michigan based marketing and brand consultancy that embraces collaboration as a means to successful outcomes.

www.xlerconsulting.com