Recommendations

“I’ve worked closely with Bill since the week before he joined Hanon McKendry when we first challenged the agency to bring a corporate strategy to life. Bill worked through the holidays to help us present what ’a strategy feels like’ to the entire executive team at Owens Corning. His strategic insights, his own passion and emotion for the product, segment or category is what makes Bill's work powerful and what make him unique and special.”

Greg Bonsib, Owens Corning

“Bill is an extremely creative strategic thinker, well grounded in the fundamentals of market and consumer research, always with an eye towards the business impact his work must produce. A unique and powerful combination of attributes in an individual who is also great fun to work with.”

Peter Steinhauser, Allant

"I would strongly recommend Bill for very strong strategy and communications work. In my time working with Bill, his ability to prod a group beyond the status quo or inside-the-box thinking was remarkable. He also is very capable in translating an insight into a clear strategy, and then driving strong communications development from that strategy. I can promise you great stuff from Bill."

Chris Scherzinger, Gordon Food Service

"It is hard to think of a more gifted person in terms of strategic initiatives that require strong leadership, creativity and knowledge of design and audience than Bill Oechsler. Bill's work not only reached our audience with power, even being used some 10 years later in various venues, but was highly awarded by some of the leaders of the design industry. Bill's execution of our order went over the top and has led to a friendship that continues to deliver dividends personally and corporately. It wasn't enough for Bill to understand what we were trying to do on a human rights issue. Bill's creative process made our issue his very own and as a result, our small organization began a movement that ultimately placed the only humanitarian position in the U.S. State Department on religious persecution issues. Truly, there are not enough good things to say about Bill and his use of God-given skills."

Steve Haas, Prayer for the Persecuted Church

"Bill Oechsler is a highly competent, creative and knowledgeable marketing expert whom I completely trust and recommend. He is an excellent communicator. He is a person of the highest integrity and character. In my professional relationship with Bill, I have always been pleased with his leadership and the results he brings to the table."

Sealy Yates, Yates & Yates

“Bill provided important branding and positioning oversight at a pivotal time in our company's history. The work he and his firm did helped us turn a corner in both identifying our marketing position and promoting our services more effectively. I would certainly consider Bill for the right situation in the future.”

Tom McCabe, KMA Direct Communications

"I recently asked Bill for some advice on building our brand and increasing the flow of ‘prospects most likely to buy’ to our website to increase our close ratio. He had some great ideas. We implemented everything he suggested, I'm happy to report because of the slight changes he suggested we are selling more memberships, and our website visitors are talking about how much they like our improved website. He helped us craft a message that differentiates us from our competitors, connect with prospects and current members and positions us to gain market share. He is truly an amazing resource. I am happy to give him my whole-hearted endorsement."

Lori Fenstermaker, Autosearch, LLC

"Bill was the lead strategist for our advertising strategy for the launch of a online company and website. Bill worked well with our team, delivered solid campaigns and results, and demonstrated expertise in offline and online advertising. I would welcome the opportunity to work with Bill again any time."

Jef Fite, iBelieve.com

"Bill is an absolutely creative, yet detailed consultant. He is effective at developing business strategies and commercialization. I highly recommend him."

Joel Robertson, Robertson Research Institute

"Bill brought keen insights to our organization. He analyzed our needs in a short time period and made significant branding recommendations that we fully adopted and benefit from to this day. I highly recommend him."

Dan Busby, ECFA

"Bill brings enthusiasm and competence to the job. He's rock solid and a creative worker."

Les Parrott, Bestselling Author and Professor of Psychology

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"Bill is fantastic to work with - he is a sharp, creative, strategic, energetic business leader. He has an uncanny ability to understand the complexities of a brand and/or market situation, yet he maintains an intent focus on the real issues that help brands flourish."

Anne Aldrich, WirthlinWorldwide

"Bill has several key attributes that would be most helpful in any corporate setting: An out-of-the-box thinker who constantly comes up with new ideas for moving the company forward. A results oriented person who has a whatever-it-takes attitude. A colleague, mentor, and supporter who is willing to share his knowledge, expertise, and enthusiasm with others."

John Jensen, World Vision

"Bill Oechsler truly is: GOLDEN. G for Good enough is not in his vocabulary; O for Out-of-the-box; L for Leading thru team effort; D for Dynamic, intelligent, funny; E for Every team member is valued; and N for Natural talent!"

Patricia Beck, Xibitz

"Bill has an intuitive ability to understand the essence of a company and frame a description of the brand that resonates with its participants and builds increased brand loyalty and momentum. He has worked on national brands helping them successfully navigate what is an exciting but often challenging process. You will be delighted with the outcomes if Bill is providing your brand with his strategic expertise."

Don Hart, Move Communications

“Bill is a great asset to have on your team. His experience in marketing enhances a project with leadership, knowledge and the ability to provide clients with top-level results. He is a true professional and a pleasure to work with.”

Kelly Boos, Black Dog Productions

"Bill and I have served together for the last two years on a board of directors of a nonprofit focused on helping publishers become self-sustaining in some of the very difficult parts of the world to conduct business (for example; the Middle East, Africa, Ukraine, China). Bill's counsel is highly valued by the rest of the board. His thinking, questions, and challenges consistently gravitate to the strategic. His counsel is offered with quiet confidence and humility. I would personally welcome the opportunity to serve with or for Bill in any capacity."

John Eames, Eames Literary Services

“Bill is a gifted thinker with an uncanny ability to predict future trends and where your product should be placed! Thanks for all your help in the launch of my product, The Bible Experience! It being Audio Book of the Year speaks to Bill’s abilities.”

Ron Belk, Inspired By Media Group

"Bill is an outstanding marketing and branding professional. His experience and mental agility gives him amazing strategic insights. He is also an excellent leader. He sees the key issues clearly, works collaboratively, and knows how to motivate people to be successful. I recommend him very highly for consultation and leadership positions."

John Sawyer, Grey Matter Group

"There are a lot of people out there who claim to be brand specialists, but not many of them live up to the claim. Bill Oechsler is different. He has ‘IT’...he knows ‘IT’...and when he works on a brand, the client see ‘IT’. Bill has what it takes to make a brand sing. Nuf said."

Phil Bandy, Grace Marketing

“Bill was a pleasure to work with and both brought creative new ideas to our business relationship and was willing to listen when we presented ideas of our own. He is very bright and someone who gets it.”

Scott Macdonald, Lemstone

"Bill is fantastic to work with - he is a sharp, creative, strategic, energetic business leader. He has an uncanny ability to understand the complexities of a brand and/or market situation, yet he maintains an intent focus on the real issues that help brands flourish."

Frank Blossom, Grand Valley State University

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"I worked with Bill for nearly 10 years at Hanon McKendry and again during his tenure at Zondervan. Bill is a highly intelligent and highly skilled creative strategist. His visionary skills and his ability to translate information and data into insights are as good as anyone I've worked with anywhere. Beyond that, he has great creative/conceptual abilities and is a tremendous people person. Truly, a rare bird in the field of marketing and brand strategy!"

Bill McKendry, Hanon McKendry/The Brand Consultants

"Bill Oechsler is an incredibly smart and insightful marketer. While a researcher at Leo Burnett, we had the privilege of working together on some incredibly innovative and effective programs. Bill's contribution to these programs far exceeded his stated role as a researcher. Bill's a great and enthusiastic team player who encourages every member on the team not only with his insight but also with his experience and, might I add, humor. I have stayed in contact with Bill through the years, have worked with him on projects while he was at Hanon McKendry, and have always been impressed with his knowledge, strategic thinking, and passion."

Derek Moore, Leo Burnett

“Bill is one of those very few people who are naturally magnetic. Some people can turn on the energy for a show. Bill just has it. He doesn't even have to try. His employees and colleagues are almost always energized by his presence. He has the unusual constellation of gifts of being both creative and mathematically analytical. He can drill down into the nuts and bolts statistics of a project while at the same time coming up with great ideas out of the blue. He can be a trusted advisor and a bedrock of common sense. I look forward to working with him again.”

Roger Hall, Ph.D., Compass Consultation

"Smart, handsome and talented, Bill was a peer that made everyone look good. All kidding aside, Bill was a pleasure to work with and a curious self-starter that could be relied to get the job done."

Jerry Dow, Leo Burnett

"Bill is a rare hybrid between strategic and creative. His approach to marketing and brand development brilliantly connects strategy with the big idea creative solution. So if you’re looking to differentiate your product or service from the noisy marketplace in which it exists, I highly recommend Bill’s services. His contagious passion, leadership, knowledge, and experience will be the difference in moving from a forgettable product to a memorable brand experience.

Michael Ranville, Zondervan

"Bill and I worked together for eight years at Hanon McKendry. During that time, Bill directed the development of over 50 strategic communications plans, defining goals and objectives; analyzing market, category, competitive, audience, and brand dynamics; and determining effective marketing strategies and tactics. Bill is one of the most intelligent individuals I've been able to work with. He's also one of the most enjoyable."

Jason Vanderground, Hanon McKendry/The Brand Consultants

"Bill is high-energy and continually comes up with innovative marketing ideas for the Internet. He gave me some great ideas to implement for Blog Tours and YouTube videos."

Mike Pritchard, Zondervan

"Bill and I served together on a lead team for one of the agency's most challenging, high profile and at the time innovative initiatives. Throughout concept development, plan development, and creative development to feasibility testing, consumer research, and in-market pilots to list development, program roll out, and ongoing measurement, Bill was the team's point person for all things research and planning. Ultimately, our collective efforts delivered exponential results for our blue chip client, garnered high recognitions from our industry, was truly loved by consumers, and became the model other programs would look to for best practices."

Tony Priore, Leo Burnett

"Bill worked with me when he was relatively new to marketing and advertising. I was impressed by his inherent qualities that can't be taught, and are with him today: his passion for his work, his openness to new ideas and ways of looking at a problem, and his all-around smarts."

Katie Feifer, Leo Burnett

“Bill is the personification of intelligent creativity and energy. A people motivator and leader, he’s passionate in all his pursuits. Strategic thinking comes natural for him. A communicator. He intentionally works fun into any project. His marketing philosophy, everything matters, contributes to his strength in integrated and effective brand building. And he does a mean impersonation of Billy Crystal!”

Jonathan Petersen, Zondervan

"When it comes to communications, advertising, marketing, or business in general, there is no better mentor than Bill ‘Tex’ Oechsler."

Robert Clark, Hanon McKendry/The Brand Consultants

"Passionate, diligent, creative, and strategic are a few of the many ways to describe the leadership attributes of Bill Oechsler. My time under Bill's guidance was a great opportunity to learn the power of strategic brand management and to acquire new skills in creative positioning and in implementing marketing tactics that can be heard in a world full of noise and confusion. Bill is a deeply committed professional and an intensely spiritual man, I consider him one of the finest in our field."

Michael Cook, Zondervan

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